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How IBM’s Medical Practice Management consulting unit increased qualified leads
by 442%

Read this short case study and find out the key factors in an exceptionally successful lead generation campaign for IBM’s medical practice consulting business. As the copywriter on this multi-phase campaign I can take you inside this case study that has been showcased in a textbook on integrated direct marketing.

You'll discover some tips that could help you boost response in your next campaign. For instance:

  • The customer confusion IBM had to clarify before it could even begin to get prospects to consider its services
  • The “wedding  factor” and how it made prospects more receptive to IBM’s message
  • The headline that both complimented the target audience  and led them to question their technology
  • What IBM learned about the most effective medium to reach prospective customers

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