How IBM’s Medical Practice Management consulting unit increased qualified leads
by 442%
Read this short case study and find out the key factors in an exceptionally successful lead generation campaign for IBM’s medical practice consulting business. As the copywriter on this multi-phase campaign I can take you inside this case study that has been showcased in a textbook on integrated direct marketing.
You'll discover some tips that could help you boost response in your next campaign. For instance:
The customer confusion IBM had to clarify before it could even begin to get prospects to consider its services
The “wedding factor” and how it made prospects more receptive to IBM’s message
The headline that both complimented the target audience and led them to question their technology
What IBM learned about the most effective medium to reach prospective customers
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