Leon Altman is a marketing consultant,
Internet publisher, and copywriter with over 25 years of experience. He started
as a copywriter and creative supervisor at some of the top ad agencies in the
world, including Wunderman, Young & Rubicam, BBDO, DDB/Needham and Saatchi.,
His work for agency clients such as Time Magazine, General Foods, Apple, Coldwell
Banker,and Union Bank won numerous ad industry creative awards including Clios,
Addys, Beldings, and Nations Business Advertising.
leaving ad agencies he became the marketing director for Buyside Magazine. Working
with the founder, he helped grow it to a top magazine in the institutional investing
industry within a few years, enabling the founder to sell the publication for
millions and start a winery in Sonoma, CA.
Leon has worked with as an independent marketing consultant have achieved noteworthy
results. For example his work for IBM is detailed in Integrated Direct Marketing,
a marketing textbook.
For the past
13 years he has worked extensively in digital marketing, helping corporations,
internet companies, entrepreneurs and professionals leverage the Internet to boost
their business. His work has enabled numerous companies acquire more customers
and make more money from the web, including:
Angels baseball team
El Torito Restaurants
Plus numerous enterpreneurs and financial
medical professionals, attorneys and consultants
has written over 70 columns on Internet marketing for horsesmouth.com, a premier
website for advisors. He has also created his own successful online financial
newsletters, healthcare websites, and affiliate marketing websites.
has developed special web strategies, such as powerful opt-in pages combined with
provocative articles to ignite lead generation campaigns. His Local Search Blueprint
enables professional services and small businesses with modest budgets to dominate
their market using local pay-per-click advertising in Google, Yahoo, and MSN.
Some of his unique marketing strategies and insights are detailed in his blog.
Leon has a B.A.
from Binghamton University and an M.A. from Queens College. He lives in New York
City, where its difficult to lower ones golf handicap, but he keeps