Program#1: Landing Page Assessment and Creation

For many public companies, their landing page is their IR home page. And there is nothing wrong with that. But if you are using SEO or pay per click, the home page should be optimized for the right keywords. I take a look and make sure it is well-optimized.

Even better than an IR home page is an IR opt-in page. A page that gets the investor to opt-in for news, or more information, or to see a video or webinar, etc. Most IR opt-in pages I've seen are perfunctory and boring. I'll create a compelling IR landing page so more people opt-in and you can start building online relationships with prospective investors.

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