SEO Copywriting Key To Huffington Post Success

One of the keys to the Huffington Post’s success and getting bought for $315 million is its adept use of SEO copywriting. Headlines and stories are written with one eye to the search engines. In some cases it has both eyes fixed on Google.

Here’s an example of its smart SEO copywriting, creating search engine bait to take advantage of big events.

“Huffington Post is a master of finding stories across the web, stripping them to their essence and placing well-created headlines on them that rise to the top of search engine results, guaranteeing a strong audience. For instance, on Sunday it posed an article that was pure search engine bait, “What Time Does the Super Bowl Start”? 
(Source: New York Times, 2/9/2011)

Check out SEO copywriter for search engine bait that stimulates targeted traffic to your website.

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Mobile marketing helping sports teams increase engagement with fans

Mobile marketing is proving to be a boon to sports teams. It enables teams to build  their fan base, increase fan engagement, and enhance sponsorships and promotions.

http://www.nytimes.com/2010/09/21/business/media/21adco.html

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Solving the content/compliance dilemma for financial pros

PlayPlay

For more marketing that gets resultsfor financial services, go to
www.altmancommunications.com/financial

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Formula Google Uses Shows the Importance of a High Landing Page Quality Score

If you haven’t been improving the quality score of the landing pages in your Adwords campaigns, this should get you started on that immediately.

The price advertisers pay is determined by the formula P = (B2 X Q2)/Q1, with P = price paid by the advertiser, Q2 = Quality score of the next highest-placing ad, Q1 = Advertiser’s quality score, and B2 = the next-highest-placing ad’s bid.

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Want more profits? Go for an older audience

While 27 year old media planners and 32 year old brand managers continue to target young demographics (just as they have done for generations) – the real profits these days are in the older audience – the over 50 boomer crowd

As an SVP for research at Hallmark Cards said, the boomers offer advertisers “An audience that has assets, not allowances.”

Read more> http://bit.ly/11PhES

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How to Find Your Niche and Profit

Finding your niche(s)  is key to successful online advertising.
People generally go about selecting their niche in one of 4 ways – or in some combination :

1) Choose a subject they are interested in – or better yet, passionate about
2) Choose a niche based on their work/career
3) Do keyword and search engine research to find high demand, low competition subjects 4) Check to see niches with good affiliate programs

All 4 are valid.  3 and 4 are good for internet marketers who may want to try a number of niches and see which ones are most profitable. The process involves building niche websites and monetizing them.

Generally I advise people to select a niche using some combination of 1 and 2. If you have a strong interest in a subject you are far more likely to delve deeper into it, you’ll find more interesting things to talk about, and you’ll keep at it longer.

And if your niche is  somehow related to the work you do, you have a headstart in building an “authority brand.” Having an authority brand is like the engine that will propel you along  roadmap to Internet success. It enables you to earn credibility and trust and a loyal following.

Passion is like the sparkplug. If you have passion for a subject, all your content building and marketing runs smoother and better. Sometimes when you delve into a subject, the passion may find you.  And when it finds you, you know it.

Here are the words of a woman, 37 at the time, who during a cooking course,  realized that a passion for the subject had been ignited in her. It was a spark that carried her to fame, fortune and total immersion in the subject for over 50 years:

“I had always been content to live a butterfly life of fun, with hardly a care in the world. But at the Cordon Bleu, and in the markets and restaurants of Paris, I suddenly discovered that cooking was a rich and layered and endlessley fascinating subject. The best way to describe it is to say that I fell in love with French food…

I had never taken anything so seriosuly in my life – husband and cat excepted….What fun! What a revelation! How magnificent to find my life’s calling, at last!”

                           – Julia Child, My Life in France

If you’re interested in becoming an authority brand in a niche, and enjoying the profits that follow, check out my programs at www.yourmarketingroadmap.com/coaching.php

If you want to try try to entering a number of niches and build niche sites and then monetize them…there is a new ebook which is among the best I’ve seen on the subject. It’s by a young guy who I first came across a few years ago with his book on monetizing blogs. It was packed with extremely useful and very unique techniques.

His book on making money with niche sites has even better techniques.  It includes something like 50 step-by-step videos. To see his book, go here…. http://tinyurl.com/4lfxqe

 

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The power of the offline-to-online-to-offline strategy to attract more clients

It’s ironic that one of the most effective ways today to market products and services online is through offline marketing. This can be especially effective when used in an offline to online to offline strategy.

What I mean by that is that your mailer or ad includes your url and your telephone number. The url gives the reader the opportunity to learn more about your product or service before you talk to them. Some may call you. For those who do not, you can follow up with a phone call. People are much more receptive to these kinds of follow up calls rather than cold calls.

It was right on his desk
In a recent campaign I did, I followed up with one prospect and asked him if he had seen my mailer. He answered, “I did, in fact, it’s right here on my desk.” He had also visited my website. Needless to say this made for a pretty easy conversion, and turned out to be a great client.

Postcards reach an audience where email might be filtered out or just overlooked. If the postcard is good, it attracts attention. Make sure to have your url and telephone number on the card. But there is an even easier way to use offline marketing. The humble flyer.

Flyer Power
Instead of printing thousands of postcards, and realizing afterwards that something was wrong, or another headline or photo would’ve worked better, flyers enable you to test creative in whatever small numbers you want.

Now, instead of printing all 500 or 1,000 postcards, you could test a small sample of your list. Let’s say you want to test 100. You could send one headline to 50 people (group A) and the other headline to the other 50 (group B). Or, use one image for group A and another image for goup B.

You would then need to set up a different landing page for each group. So the flyer for Group A is directed to url A, and group B is directed to url B. Then you can track which creative work draws the most people. As in the postcards, make sure your telephone number is also on the flyers.

Cheap but highly effective
And since most desktop printers are fine for flyers, the cost for a test campaign would be minimal. You could send out 100 flyers for under $50. For that amount you could get an idea of what creative works best for your postcard rollout.

But flyers can be so effective that sometimes you won’t have to do a rollout. Not too long ago I did a very small test campaign, sending flyers to just 25 prospects.

About 15 % called me, and proved to be highly motivated propects. I followed up and reached about another 50%. A fair number of those had seen the mailing and had gone to the website. In 4 months time, the campaign yielded an additional $70,000+ in fees, for just one service.

When you’re marketing a service, generally a phone call is what closes the deal. By leading off with a good mailer leading prospects to a well-done landing page, your follow up calls become so much easier and much more effective.

Are you doing offline to online to offline marketing?
If it suits your business you may want to give it a try. Start off by creating some flyers. Take the ones that stand out and print them out. Do bunch and see which one merits taking to the next step. If you want assistance in creating an offline to online to offline marketing check out my coaching programs.

For guidance in offline-to-online-to-offline marketing, click here

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Keyword Spy Tool That Will Improve Your SEO

This video will show you a keyword tool that enables you to find keywords that will boost your SEO

For personal SEO help, check out my SEO Coaching Program

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The Marketing Mentorship Program to help you build your business online

The Marketing Roadmap Mentorship program answers the needs of people looking for a complete 1 to 1 coaching program to build their business online.

marketing mentorshipThe program  includes the overarching concept that is central to building a business today online: Creating an authority brand. In this program you’ll…

-Determine exactly what your niche is
-Learn how to build a reputation as an expert or authority in your niche
-Develop your Authority Branding statement
-Refine your targeting and messaging
-Develop and refine your unique value proposition, elevator pitch, elevator sentence, and your compelling message to the target audience.
-Develop a tagline that stands out and fits your brand

How the program works:
– 14 one-hour telephone sessions
…and assignments that will enable you to reach your goal faster.
– A personalized online roadmap for your success
– Plus my advice and recommendations
-You also have email access to send me questions ahead of each meeting.

For more information, click www.YourMarketingRoadmap.com/coaching.php

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Selling Online – Double Your Price

One of the best ways to make more money online is to raise your prices. Whether it’s for products or services. But how do you do that?

The key is increasing the perceived value of the products and services.
This is not a matter of making empty promises, but real things you can do without a huge effort to actually increase both the real and perceived value – you need to do both. The Thud Report details 20 different ways to do that.

While you may know some of these, I’m pretty sure you’ll find some new added value techniques that you could use today.
Click> Get Report

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