Monthly Copywriting Genius, a publication by AWAI (American Writers and Artists Institute), which focuses on top direct response copywriters, is spotlighting me in its current issue. 

In the interview I reveal:
• How injecting “organic urgency” can boost response
• The one thing to add to your “story” that will grab the attention of your audience
• When online copy can be similar to offline copy and when it needs to be different
• How to write better headlines
• Why knowing the rational benefits of a product or service is not enough

This issue of Monthly Copywriting Genius also features an analysis of one of my recent direct response winners for an investment publication subscription campaign which beat the original control by 444%.

To read an excerpt of the interview, click copywriting interview.

To read the full interview plus analysis of one of my projects click
www.Monthlycopywritinggenius.com (subscription publication)