A Few samples of the work I've done marketing sereivecs
and products for over 25 years.
These cover just a few areas of work. Mostly
Marketing for Jim Cramer and Other Advisors on theStreet.com|
I created many campaigns as chief creative marketing consultant for The Street.com,
headed by Jim Cramer. You may have seen Cramer's TV show Mad Money on CNBC). I
also created campaigns for individual advisors on the site, each with his/her
own consulting business.
Let me take you inside some of the successful campaigns
I created. These case studies will show the step-by-step process of creation,
the rationale and the creative work that was used. See screen shots of an online
tutorial, flash ads, emails, landing pages and more.
let me see the case studies
High-Ticket Online Advice |
Gary B. Smith was another advisor on theStreet.com.
He offers a very expensive, online financial advisory service. I created this
lengthy online sales page knowing I had to offer strong reasons and compelling
support to convince potential customers to give the service a try. I also created
a series of provocative online ads to drive traffic to this web page. To see the
here (then click on bottom-right icon when it appears to enlarge)
Breaking Dental Campaign|
The campaign I created for Johnson&Johnson
Dental Floss broke previous records for sales of the product. The campaign was
repurposed into posters, direct mail, etc., and ran for about 7 years, an extremely
long time for a consumer healthcare product. This particular ad was the one that
received the most attention. See
Breaking Dental Campaign part II|
While not quite as shocking as
the false teeth image, this one commanded attention and made people realize what
was going on in their gums. See
Search Right Increases Response 223% for Attorney|
professionals get online search wrong because the person ahandling int for them
doesn't know the tricks of the trade. Get local keywords correectly AND match
them to the right landing page on the site makes a hige difference. For an attorney
I helped the diffeenct in respnse he received was dramatic. Over twice what he
was getting from a previous serch marketing effort. Both Organic and paid search
can be much better by with proper organization.
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the control by 444%|
Created an email sales letter for Growth Report.
The strategy entailed using a bonus report on China stocks as the hook to sign
up for a trial subscription of the investment newsletter. Sing up included filling
in credit card information. Accroding to the Marketing Director my sales letter
beat the the previous best sales letter by 444%. Take a look - click
investment sales letter
for Restless Leg Syndrome|
Not too long ago Restless Leg Sydrome was mysterious and misunderstood. Before
the recent TV push for its product, Requip wanted to educate the audience
about RLS. I helped write a comprehensive, unbranded, educational website before
the launch to inform people about RLS, including case studies, tips and more.
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increased virtually 100% overnight"
Like many other health professionals, Simone Mitjans turned to the web to
market her services. By changing her online marketing process and rewriting some
key web pages, I was able to transform the effectiveness of her website.
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A big part of the
relationship building campaign for Enbrel, a major treatment for rheumatoid
and psoriatic arthritis sufferers, is its newsletters directed at different segments
of its audience. I helped create the newsletters for both segments. After the
offline newsletters were created I then edited and revised them to make them effective
for html emails.
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Growing Financial Advisor Company|
One of the reasons Ameriprise is growing so fast is its focus on baby boomers.
Ameriprise created a DVD informing boomers about key changes contained in
the Pension Protection Act.
I created a campaign to generate leads using the
DVD. The campaign included a self mailer and a standard mailing mailing page.
Recipients could go to an online landing page to order. Take
a look at the self-mailer.
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Up the Insurance Industry |
Life settlement changes the game for life
insurance. Its a win-win for financial advisors and policy holders. The
marketing pieces I wrote and supervised helped NAF Funding, a leading company
on life settlements, get the word out to policy holders and financial advisors.
They included direct mail, a training manual, a
video for cable
TV and the web, and a video
segment for PBS
Recently, a Google Adwords campaign I created for
life settlements is helping advisors break into this lucrative market.
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The Most Successful New Product Launch
part of the team chosen to launch iShares by Barclays Global Investors. As one
of the lead writers and strategists, I wrote many sections of the iShares website.
The website had two main tracks: One to individuals, the other to financial intermediaries,
such as stock brokers and financial advisors.
The task was to clearly
educate these audiences about a whole new investing tool. The other part of the
task was to market the benefits of ishares. It turned out to be the most successful
new investment product launch in the past 15 years. www.ishares.com.
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a New Gold Rush|
The challenge here was improving sign-up rates for
an existing newsletter. It had a working but limited Adwords campaign. I created
and tested campaigns with new adgroups and new ads, demolishing previous click-through
rates and driving more traffic to the sign-up page. See The
Being able to create high ROI pay-per-click ads synchronized
with landing pages that convert well has become essential to online success. Here,
I created a highly effective pay-per-click campaign tied to a powerful landing
page for a real estate ebook.This campaign helped sell over 1,000 ebooks
(as well as create a targeted list) in a short stretch of time. To see one of
the landing pages, click
Search Engine Optimization Services that
Pay Big Dividends|
is a big stew, with a range of ingredients: There's on-page optimization, including
choosing the right keywords, smart use of meta tags, and effective internal link
structure. Then there important off-page factors, such gathering relevant, one-way
quality links. The trick, if you can call it a trick, is using and mixing on
and off page elements together in just the right way..
what I did here for the website www.Smallcaprecap.com.
I blended it all together so that the site ranked #1 on msn and reached
the top 10 in google for the highly desirable keyword phrase - "smallcap
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Squeezing more leads out of squeeze pages|
people to opt-in may be the most important step in creating customer relationships
online. Hee's a case study that shows how I I quadrupled the previous conversion
rate, resulting in thousands of new opt-in leads for this newsletter. It uses
an interesting technique I call Contentus Interruptus.
To read the case study,
These are just a
few of many client successes. And here is what some of my clients have to say:
a favor, hire him today (unless of course, you're one of my competitors)."
"Leon's very first copywriting assignment with us
beat our long-standing control piece by 3X right out the gate. His understanding
of our target audience, insights on what makes great copy, and ability to turn
around the project on-time have me coming back for more. Do yourself a favor,
hire him today (unless of course, you're one of my competitors)."
Lee Campbell, Director of Products & Marketing
Growth Report (financial
"If you run a business
and want it to really grow,
he's the person to go to."
"I've worked with Leon Altman for many years. He helped me build my successful
financial magazines from the ground up. His direct marketing programs, sales letters
and ideas were the foundation of their success. Now his online and offline expertise
are vital to building my new businesses. If you run a business and want it to
really grow, he's the person to go to."
of The Gold Report, Buyside Magazine
you want your next marketing project to succeed, call him."
"I've worked with Leon for a long time. Not only is he one of the best copywriters
in the business, but his concepts and strategies are always on the money. If you
want your next marketing project to succeed, call him.
- Tony Garzio,
President, direct marketing
agency for Countrywide Financial
... and overall marketing savvy have been indispensable."
"I've been in charge of marketing for a number of companies in my career.
And I've called on Leon Altman to help market every one of them. His concepts,
writing, originality and overall marketing savvy have been indispensable. Even
if you have a whole marketing department at your disposable, I would still call
on his services, because of what he adds to the business."
Whitney& Co., a strategic branding firm;
Former VP Marketing for quote.com
. . his sales copy always seems to bring in more customers."
"I love working with Leon. He comes up with tons of terrific ideas and concepts.
And his sales copy always seems to bring in more customers.
has the sharpest creative marketing mind I know."
called on Leon Altman's creative services and marketing advice for over 12 years.
He has the sharpest creative marketing mind I know.
marketing director for MaceRich; and
Frank Howard Allen Realtors
The ads he did for proved
to be well -worth it. Immediate rush of inquiries
Los Angeles, CA
programs and services tailored for you
are some of my programs you can use to unlock the power
of the Internet for
(driving traffic, capturing leads and building customer
can also choose to have parts of your marketing processes upgraded
greater success, including :
-Offline to Online marketing
talk about your needs and where you'd like to take your business. There is no
to ramp up your marketing? Give me a call at 888-650-9714|
me an email. Send to:
leon @ OnlineMarketingExpress.com
I've made these programs affordable, flexible and easy
to implement. These programs will bring you more business and income by marrying
2 critical factors. Authority branding and Internet Marketing.
Branding you as an authority enhances your professional standing and brings
in more prospects or patients
People naturally want to go to someone
they can trust for their important medical, legal or financial needs.
Authority branding also lays the groundwork to develop products and services that
bring you a river of passive income (money that comes in while you are asleep
or on vacation. ).
you taking full advantage of the Internet?
Many professionals believe
Internet marketing is either too expensive, too complicated, or doesn't work for
local services. P4P takes away all those objections and makes it work for you.
25 years in the making
Programs ofor professsionals is a result of over
25 years of experience. I've been a copywriter and creative director at some of
the top ad agencies in the world. (I've been featured in the publication monthlycopywritinggenius.com).
And as a marketing
director I helped a client build a financial publishing company from scratch into
a leader in its field just a few years later. My client then sold the company
for millions (and started his own winery in Sonoma).
the past 12 years I've advised some of the top Internet companies, as well as
coporations and invidual provessionals on how to leverage the Internet to bring
in a flood of new buisness. My marketing campaigns have encompassed the financial,
medical, and legal fields. For more, see my bio.
These 4 programs
are proven ways to bring in more clients or patients, and enhance your image at
the same time. You can use one. Or more than one. Or some combination. Or have
a completely new one custom tailored for you.
Building Your Authority Brand business
of creating articles in your niche and distributing them on the web. Plus a targeted
-5 new articles per month
release (distributed online within you niche. Can also be modified to send to
Find out more
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Paid local search
people are turning to the web even for local services
But paid search
can be tricky. I use my bag of tricks to attract more searchers in the aeas you
choose, at a lower cost per click.
(want to expand your reputation in
other geopgraphical areas? No problem
Find out more
with a thorough analysis of your website (if you have one).
examine your site to see if it is set up to attract prospects using the best perfomring
-Does the writing sell your services effectively
while enhancing your brand
-I'll point out the holes
where yo are missing opprotunity.
Injcludes a written
report. Plus a telephone and/or recorded audio review of your website
Lead Generation for prpects/patients
up a lead generation campaign for you
opt-in pages for you
-capture the names of propects.
-Drive qualified traffic to your opt-in pages
hot leads program - where yo can just purchase qualififed targedted leads,
I personally guide and direct
each program, and when needed, I can select resources from a large, highly skilled
virtual team I've built over the years.
In addition offer other services
and programs to build your business, including:
-Web 2.0 Social marketing Using newrotks, blogs, etc.
-Newsletter creation and production
-Informaation Product Creation
How to get started.
Interested in building an authority brand and attracting more prospects and additional
income? You can call me at : 888-650-9714 or fill out the client information form
Just fill out the Cient info form.(It can be you or have your assistant
or prepresatnvie.) If you prefer you can call or at to set up a meeting.
The Proven Proh
Copywriting and Marketing
Click image for headline templates
2008 Altman Communications All